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This web site had the following in the web page, "The name AsSAFFA itself is derived from the Arabicroot word Saf , meaning pure." Our analyzers noticed that the web page stated " This concept of purity is reflected in the ideal that the firm strives for in every single one of its project no matter how big or small." The Website also said " It is the belief of the firm that being pure in architectural terms means a return to the basic issues at hand. The firm is committed to imbue value in all its projects in the face of the limitation of time, cost and convention. A reason for all season." The website's header had Assaffa Design Practice Malaysia as the most important optimized keyword. It is followed by Malaysia Architecture, Malaysia Planning, and Malaysia Landscape which isn't as highly ranked as Assaffa Design Practice Malaysia. The next words assaffa.com.my uses is Malaysia Interior. Malaysia Developer was included and could not be understood by search engines.